Andre M Perreault
Creative Professional

andre is creative

Resume

Summary

A creative professional with a cross-section of skills and experience in traditional offline and online media; that knows how to apply both types of media together to achieve award winning websites, presentations and marketing collateral that deliver impressive results.

Design Skills

  • Deliver successful e-mail marketing campaigns with high open rates
  • Design direct mail campaigns from postcards to custom mass mailers
  • Direct the design & development of e-commerce, entertainment and education websites
  • Lead in-house creative teams, outside agencies and other vendors to
    maximize performance and results
  • Manage print design projects, website projects and Rich-Internet Applications projects
  • Coordinate national and regional advertising campaigns
  • Review and optimize websites for major search engines
  • Develop and use social media campaigns to increase website traffic
  • Create consumer package goods and point of purchase collateral
  • Deliver and prepare award winning presentations

Achievements

  • Craig Neilson Foundation - Annual Golf Tournament raised over $1.2 Million
  • New Horizon Academy - Benchmarks 550% higher than other K-12 schools
  • Ameristar Casinos - Raised employee donations by 66%
  • Atomic Testing Museum - Over 5,500 referring links and 8500 visitors monthly
  • Nick n Willy's Franchise - Increased unit sales by 13.5% in a single quarter
  • Carter Burgess - Won 400 million dollar contract
  • Santeramos Pizza - Raised restaurant sales to a new 30 year high
  • Atomic Testing Museum - Grew website monthly visitors 900%

Work History

YMCA of Metropolitan Dallas
Internet Marketing Specialist
Nov '10 to Present

Internet and social media marketing for the Y's 22 branches and 2 camps. Responsible for improving organic page ranking, deploying content to social media sites including Facebook, Youtube, Yelp and others. Train and coach the content managers on our CMS system and how to design pages for improved SEO results.

AdEmphasis LLC
Principal/Marketing Director
Nov '02 to Nov '10

Serve a diversity of clients ranging from non-profits to casinos and from restaurants to museums. Provide creative services for every aspect of client's on-line or off-line communications, from informing and educating employees, reporting to stakeholders, to designing marketing campaigns.

Responsible for creative direction and for the development of a wide range of website projects. These ranged from e-commerce websites, education websites and public awareness sites.

Aquent Inc.
Agent/Manager
Sept 98 to Oct 02

Helped in-house marketing departments manage their creative staff needs for print and web design professionals. Helped companies like PriceWaterHouseCoopers, Grey Advertising, BBDO, and Las Vegas companies such as Greenspun, PBS&J, Ameristar Casinos, R&R Advertising and SKG build award winning creative departments.

Find designers, art directors, copywriters, creative directors and web designers for clients in United States and Canada for both permanent and temporary assignments.

Awarded the Most Holistic Employee by Aquent Corporate in '99.

Norco Wholesale Bicycles
Advertising Manager
July 96 to Aug 98

Manage creative services department, design catalogues, sales sheets, trade show collateral, consumer marketing material and packaging, media buying, press releases as well as handle all sponsorship and donation requests. Managed the department's budget.
Developed comprehensive new company identity that enhanced the image of the organization. Helped independent affiliate retailer's increase their sales across the country with national advertising flyers, point-of-sale displays and other advertising collateral.

Software Skills
Dreamweaver, Flash, Fireworks, Photoshop, Illustrator, Media Encoder
Access, Filemaker, MySql, PHP, CMS Stellant, WordPress, Excel, PowerPoint and Word

Awards
American Institute of Graphic Arts
* Gold: Business Collateral - Print: For Craig Ranch Regional Park
* Gold: Motion Graphics: Preview Las Vegas
* Silver: Illustration: Ethel's Chocolate Lounge
* Bronze: Web Sites: ATM Virtual Tour
* Merit: Motion Graphics: CK Systems
* Merit: Website: Atomic Testing Musem
* Merit: Motion Graphics: Vida
* Merit: Business Collateral: Onsite Creative

IABC - Gold Quill
* Ameristar Casino's Workplace Giving Program - Gold Quill Award

More about Andre . . .

Public Speaking Experience
Association of Fundraising Professionals
Volunteers Association of Las Vegas
National Litigation Support Services Association

Bilingual
Fluent in English and French

Education
Corporate Communications Degree
Certified HTML Developer by W3C
B.S. Instructional Design and Technology, Walden University (In-progress)

Memberships
AMA, American Marketing Association
AIGA, American Institute of Graphic Arts
IABC, International Association of Business Communicators
Rotary International

Non-Profit Board Positions
AMA - American Marketing Association, Programming (Past)
AIGA - Treasurer (Past)